{"id":9278,"date":"2018-02-19T16:03:47","date_gmt":"2018-02-19T15:03:47","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=9278"},"modified":"2022-05-09T11:55:38","modified_gmt":"2022-05-09T11:55:38","slug":"influencers-polemica","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/influencers-polemica\/","title":{"rendered":"Influencers, bots y mercado negro."},"content":{"rendered":"<p><strong>\u00bfEs rentable una campa\u00f1a con influencers?<\/strong> Empieza a ser una pregunta recurrente entre nuestros clientes. El influencer es un medio m\u00e1s, dentro de la estrategia de marketing, como lo puede ser la televisi\u00f3n.<\/p>\r\n<p>El problema es que, a menudo, se asocia la notoriedad de un influencer con el n\u00famero de seguidores que tiene en redes sociales.<\/p>\r\n<p>Y a ra\u00edz de la victoria de Donald Trump, sabemos lo f\u00e1cil que es difundir cualquier noticia mediante bots, ocultos tras perfiles falsos en redes sociales.<\/p>\r\n<p>Cualquiera puede tener acceso a la compra al por mayor de perfiles falsos creados desde cero, o robados de cuentas inactivas. Para hacerlos interactuar m\u00ednimamente con nuestro mensaje, tenemos los <a title=\"bot en wikipedia\" href=\"https:\/\/es.wikipedia.org\/wiki\/Bot\" target=\"_blank\" rel=\"noopener noreferrer\">bots <\/a>\u2013t\u00e9rmino que proviene de robot\u2013, que se parecen mucho a una hilera de tel\u00e9fonos m\u00f3viles que obedecen a un programa.<\/p>\r\n<p>Este programa puede ser todo lo sofisticado que queramos: desde un simple like \u2013o miles\u2013, hasta ser un asistente virtual. Hay quien dice, que en un futuro pr\u00f3ximo, los bots har\u00e1n las funciones de los community managers de las empresas, gesti\u00f3n de crisis en redes sociales, incluida.<\/p>\r\n<p>Hoy d\u00eda, influencers sin muchos escr\u00fapulos emplean estas herramientas para viajar gratis (como el de\u00a0<a title=\"Hotel Dubl\u00edn\" href=\"https:\/\/elpais.com\/internacional\/2018\/01\/19\/mundo_global\/1516378427_982394.html\" target=\"_blank\" rel=\"noopener noreferrer\">este hotel<\/a> en Dubl\u00edn), comer en restaurantes de lujo (como <a title=\"DiverXO\" href=\"https:\/\/www.elplural.com\/sociedad\/2018\/01\/26\/dabid-munoz-chef-instagram-cuenta-diverxo-gratis\" target=\"_blank\" rel=\"noopener noreferrer\">pas\u00f3 en el DiverXO<\/a> de David Mu\u00f1oz) o ganarse la vida \u201cpor la patilla\u201d. Para muestra, este v\u00eddeo\u00a0que ha producido la agencia de influencers H2H, destapando <strong>lo f\u00e1cil que es ser un \u201creconocido\u201d influencer con una inversi\u00f3n m\u00ednima<\/strong>.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><iframe title=\"YouTube video player\" data-cookieconsent=\"estad\u00edsticas, marketing\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/G9Nbef9_vUo\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><font color=blue>\t***Por favor, acepta las cookies <a href=\"javascript:Cookiebot.renew()\">estad\u00edsticas, marketing<\/a> para poder ver este video.***<\/font>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEs rentable una campa\u00f1a con influencers? Empieza a ser una pregunta recurrente entre nuestros clientes. El influencer es un medio m\u00e1s, dentro de la estrategia de marketing, como lo puede ser la televisi\u00f3n. El problema es que, a menudo, se asocia la notoriedad de un influencer con el n\u00famero de seguidores que tiene en redes <\/p>\n","protected":false},"author":13,"featured_media":9297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[145,406],"class_list":["post-9278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-opinion","tag-bots","tag-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencers, bots y mercado negro. - e-SORT<\/title>\n<meta name=\"description\" content=\"\u00bfSe aprovechan los influencers de su repercusi\u00f3n para conseguir mejores tratos? 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