{"id":7442,"date":"2015-06-02T16:01:36","date_gmt":"2015-06-02T15:01:36","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=7442"},"modified":"2015-06-02T16:01:36","modified_gmt":"2015-06-02T15:01:36","slug":"importancia-de-los-crm","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/importancia-de-los-crm\/","title":{"rendered":"Importancia de los sistemas CRM (Costumer Relationship Management)"},"content":{"rendered":"<p>Los sistemas CRM (<em>Costumer Relationship Management<\/em>) son un tipo de soluciones inform\u00e1ticas que permiten la gesti\u00f3n de las relaciones con los diferentes clientes. Para una empresa es importante implantar el uso de dicho software y su consultor\u00eda inicial porque se consigue ordenar una serie de datos de relevancia de los clientes de una manera eficiente e integrada para todos los centros de negocio de una corporaci\u00f3n. A continuaci\u00f3n, se comentan unos puntos que determinan la importancia de los CRM:<\/p>\n<p>\u2022 <strong>Gestiona, mediante una base de datos, la cartera de clientes de la empresa<\/strong>: acciones a realizar, finanzas, marketing\u2026 en definitiva, su historial.<\/p>\n<p>\u2022 Realiza funciones como <strong>optimizar el presupuesto que se le dedica a cada cliente en funci\u00f3n de su rentabilidad<\/strong>, retener a ciertos clientes y conseguir una lealtad del mismo hacia la empresa.<\/p>\n<p>\u2022 Los CRM permiten mantener los datos actualizados, con esto, se consigue determinar una <strong>estrategia<\/strong> efectiva acerca de c\u00f3mo abarcar los prop\u00f3sitos de los clientes.<\/p>\n<p>Aunque ayuda a todos los departamentos de la empresa, <strong>la informaci\u00f3n que recopila un CRM merece especial atenci\u00f3n en el de servicios y atenci\u00f3n al cliente, en el de ventas y en el de marketing<\/strong>. Si se utiliza bien la informaci\u00f3n, pueden llegarse a inferir conclusiones acerca del ciclo de vida del cliente.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-7445\" alt=\"crm\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2015\/06\/crm.jpg\" width=\"300\" height=\"639\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2015\/06\/crm.jpg 375w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2015\/06\/crm-141x300.jpg 141w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Hay CRM que son libres, es decir, no suponen costes de licencia. Pero, cuando se tiene una base de datos en la que hay miles de clientes a los que atender, hace falta uno m\u00e1s complejo y que concluya la informaci\u00f3n autom\u00e1ticamente, por lo que contratar servicios extra que proporcionan las compa\u00f1\u00edas acaba por hacerse imprescindible.<\/p>\n<p>En resumen, <strong>los CRM son una parte importante de la inteligencia de los negocios<\/strong>, la gesti\u00f3n de los clientes es la opci\u00f3n adecuada para mantener a los actuales compradores y conseguir otros nuevos. Los CRM encajan a la perfecci\u00f3n con la nueva filosof\u00eda empresarial que afirma que el principal cliente de una empresa debe ser la propia empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los sistemas CRM (Costumer Relationship Management) son un tipo de soluciones inform\u00e1ticas que permiten la gesti\u00f3n de las relaciones con los diferentes clientes. Para una empresa es importante implantar el uso de dicho software y su consultor\u00eda inicial porque se consigue ordenar una serie de datos de relevancia de los clientes de una manera eficiente <\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[223],"class_list":["post-7442","post","type-post","status-publish","format-standard","hentry","category-noticias-opinion","tag-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importancia de los sistemas CRM (Costumer Relationship Management) - e-SORT<\/title>\n<meta name=\"description\" content=\"Los CRM son b\u00e1sicos para optimizar la relaci\u00f3n con los clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-sort.net\/blog\/importancia-de-los-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importancia de los sistemas CRM (Costumer Relationship Management) - 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