{"id":7341,"date":"2015-03-06T14:59:36","date_gmt":"2015-03-06T13:59:36","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=7341"},"modified":"2026-04-17T12:34:45","modified_gmt":"2026-04-17T10:34:45","slug":"adapta-tu-web-para-moviles-o-google-te-penalizara","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/adapta-tu-web-para-moviles-o-google-te-penalizara\/","title":{"rendered":"Tienes hasta el 21 de Abril para adaptar tu web para m\u00f3viles o Google te penalizar\u00e1 en b\u00fasquedas en dispositivos m\u00f3viles"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-7357 aligncenter\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2015\/03\/dispositivos_arena_google.jpg\" alt=\"dispositivos_arena_google\" width=\"300\" height=\"272\" \/><\/p>\n<p style=\"text-align: justify;\">Todos lo hemos experimentado al navegar en nuestros tel\u00e9fonos m\u00f3viles, si llegas a<strong> una p\u00e1gina que no tiene \u00a0un\u00a0dise\u00f1o adaptado a m\u00f3viles \u00a0la navegaci\u00f3n por esa web no es c\u00f3moda en el tel\u00e9fono<\/strong>:<\/p>\n<ul>\n<li>tenemos que hacer zoom para leer los textos,<\/li>\n<li>pulsar una opci\u00f3n de men\u00fa es complicado ya que no es un men\u00fa para m\u00f3viles,<\/li>\n<li>tardan en cargar m\u00e1s de lo necesario y nos consumen l\u00ednea de datos en exceso ya que las im\u00e1genes no est\u00e1n reducidas al tama\u00f1o en que se visualizan en los tel\u00e9fonos,&#8230;.<\/li>\n<\/ul>\n<p>Son peque\u00f1os detalles que, como usuarios, nos resultan inc\u00f3modos y puede hacer que salgamos de la p\u00e1gina sin haber le\u00eddo la informaci\u00f3n de la web.<\/p>\n<p>No tener versi\u00f3n m\u00f3vil de nuestra web es una desventaja que <strong>puede hacernos perder potenciales clientes<\/strong>, pero adem\u00e1s,<strong><span style=\"text-decoration: underline;\"> a partir del 21 de Abril<\/span>, Google ha anunciado <span style=\"text-decoration: underline; color: #0000ff;\">que penalizar\u00e1 en los resultados de las b\u00fasquedas, en dispositivos m\u00f3viles<\/span>, las p\u00e1ginas web que no est\u00e9n optimizadas para m\u00f3viles<\/strong> (no sean <em>responsives<\/em> o no cuenten con una plantilla especial para dispositivos m\u00f3viles, dise\u00f1o \u00abadaptativo\u00bb).<\/p>\n<p><strong>NOTA<\/strong>: <strong>a d\u00eda de hoy no sabemos si esta penalizaci\u00f3n afectar\u00e1 tambi\u00e9n a las b\u00fasquedas en ordenadores<\/strong>, no ser\u00eda extra\u00f1o que el que no haya versi\u00f3n m\u00f3vil de la web no sume puntos en el algoritmo de Google para el posicionamiento (con lo que bajar\u00eda en los resultados de las b\u00fasquedas porque se pondr\u00edan por delante de tu web aquellas que tienen versi\u00f3n adaptada a dispositivos m\u00f3viles) o que incluso llegue a ser un criterio que penalice tambi\u00e9n en b\u00fasquedas en ordenador, no \u00fanicamente en m\u00f3viles.<\/p>\n<p>El d\u00eda a d\u00eda consume todas nuestras horas de trabajo y podemos pensar que ya tenemos una p\u00e1gina web y ya est\u00e1 todo hecho para nuestra presencia en internet pero, si tu objetivo es que tu p\u00e1gina web sea \u00fatil, te sirva para captar o fidelizar clientes, <strong>es el momento de ponerse manos a la obra y hacer una versi\u00f3n m\u00f3vil de tu web<\/strong> (adem\u00e1s de mantener los contenidos actualizados).<\/p>\n<p>Te adjuntamos enlaces de Google donde se informa del futuro cambio en su algoritmo de posicionamiento y una herramienta que han creado para comprobar si tu web es \u00abmobile-friendly\u00bb<\/p>\n<p><a title=\"Google penalizar\u00e1 webs sin versi\u00f3n m\u00f3vil\" href=\"http:\/\/googlewebmastercentral.blogspot.com.es\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\" rel=\"noopener noreferrer\">N<\/a>oticia del cambio de algoritmo en el blog de Google<\/p>\n<p><a title=\"comprobar si web est\u00e1 adaptada a moviles\" href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comprueba si tu web est\u00e1 adaptada a m\u00f3viles<\/a><\/p>\n<p>En e-SORT.net podemos ayudarte a no perder posiciones en Google adaptando tu web a dispositivos m\u00f3vles. <a title=\"contactar con e-sort.net\" href=\"https:\/\/www.e-sort.net\/#contacto\" target=\"_blank\" rel=\"noopener noreferrer\">Preg\u00fantanos<\/a>, estaremos encantados de hablar contigo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos lo hemos experimentado al navegar en nuestros tel\u00e9fonos m\u00f3viles, si llegas a una p\u00e1gina que no tiene \u00a0un\u00a0dise\u00f1o adaptado a m\u00f3viles \u00a0la navegaci\u00f3n por esa web no es c\u00f3moda en el tel\u00e9fono: tenemos que hacer zoom para leer los textos, pulsar una opci\u00f3n de men\u00fa es complicado ya que no es un men\u00fa para <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,71,72],"tags":[],"class_list":["post-7341","post","type-post","status-publish","format-standard","hentry","category-diseno-web","category-marketing-internet","category-moviles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tienes hasta el 21 de Abril para adaptar tu web para m\u00f3viles o Google te penalizar\u00e1 en b\u00fasquedas en dispositivos m\u00f3viles - e-SORT<\/title>\n<meta name=\"description\" content=\"Google va a penalizar las webs que no tengan versi\u00f3n m\u00f3vil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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