{"id":7078,"date":"2014-10-15T16:06:41","date_gmt":"2014-10-15T15:06:41","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=7078"},"modified":"2014-10-15T16:06:41","modified_gmt":"2014-10-15T15:06:41","slug":"ok-google-campana-publicidad-nueva-york","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/ok-google-campana-publicidad-nueva-york\/","title":{"rendered":"OK Google"},"content":{"rendered":"<p>\u00ab<strong>OK Google<\/strong>\u00ab: palabra \u00abm\u00e1gica\u00bb con la que puedes utilizar la voz en la aplicaci\u00f3n Google o en Chrome, para realizar acciones como realizar b\u00fasquedas, obtener indicaciones o crear recordatorios o notas. La \u00faltima versi\u00f3n disponible en Play Store, <strong>Google Search 3.15<\/strong>, \u00a0ya incorpora la funci\u00f3n de \u201cOK, Google\u201d y adem\u00e1s <strong>en castellano<\/strong>.<\/p>\n<p>Efectivamente, desde comienzos del verano, las voces de Google Search tambi\u00e9n est\u00e1n en espa\u00f1ol. El funcionamiento es id\u00e9ntico al ingl\u00e9s, salvo que <strong>reconocer\u00e1 nuestro acento hispano<\/strong>. En concreto el espa\u00f1ol (de Espa\u00f1a) y el espa\u00f1ol (M\u00e9xico) son los que est\u00e1n ya disponibles. Los chicos de Mountain View quieren que evolucionemos nuestra forma de realizar las b\u00fasquedas, y qu\u00e9 mejor forma que<strong> preguntarlo directamente<\/strong> de viva voz\u2026 aunque en castellano todav\u00eda la funcionalidad del buscador no es tan \u00f3ptima como en su versi\u00f3n inglesa;\u00a0 a\u00fan tienen un largo proceso de adaptaci\u00f3n por delante\u2026 Veamos <strong>como utilizarlo.<\/strong><\/p>\n<p>C\u00f3mo iniciar una b\u00fasqueda por voz:<\/p>\n<p><b>Android<\/b><\/p>\n<ul>\n<li>Abre la aplicaci\u00f3n Google .<\/li>\n<li>Di \u00abOk Google\u00bb o toca el icono de micr\u00f3fono .<\/li>\n<li>Sugerencia: Si tienes activada la opci\u00f3n \u00abOk Google\u00bb desde cualquier pantalla, tambi\u00e9n puedes decir \u00abOk Google\u00bb para iniciar la b\u00fasqueda por voz aunque no tengas abierta la aplicaci\u00f3n Google.<\/li>\n<\/ul>\n<p><b>Chrome<\/b><\/p>\n<ul>\n<li>Accede a www.google.es en Google Chrome Chrome for iOS.<\/li>\n<li>En la esquina superior derecha de la p\u00e1gina, haz clic en el bot\u00f3n azul Iniciar sesi\u00f3n.<\/li>\n<li>Di \u00abOk Google\u00bb o haz clic en el icono de micr\u00f3fono situado en el lado derecho del cuadro de b\u00fasqueda .<\/li>\n<\/ul>\n<p>Para poder acceder a esta nueva caracter\u00edstica, tendremos que iniciar la aplicaci\u00f3n <strong>Google Search<\/strong>, mientras que los dispositivos con Google Now Launcher instalado, lo podr\u00e1n utilizar desde la pantalla de inicio. Una vez que pronunciemos la palabra activa \u201cOk Google\u201d, se iniciar\u00e1 una <strong>b\u00fasqueda en Google sin necesidad de tener que tocar la pantalla<\/strong> de nuestro Smartphone.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><strong>Campa\u00f1a de promoci\u00f3n de \u00abOk Google\u00bb<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Google ha iniciado una curiosa <strong>acci\u00f3n promocional<\/strong> para relanzar su aplicaci\u00f3n m\u00f3vil. Han creado una<strong> campa\u00f1a de publicidad<\/strong> pr\u00e1cticamente escondida por las calles de New York, aunque gracias a internet, puede ser una campa\u00f1a de alcance mundial. De hecho, nosotros, ahora, estamos d\u00e1ndole bombo a la campa\u00f1a a pesar de desarrollarse en la<strong> Gran Manzana<\/strong> \u00bfno?<\/p>\n<p style=\"text-align: justify;\">La marca ha emplazado sus anuncios en los lugares m\u00e1s insospechados,\u00a0<strong>rincones emblem\u00e1ticos<\/strong>, muy neoyorkinos, de la ciudad: desde una bola de bolos, hasta una taza de caf\u00e9 o un cartel de ne\u00f3n en un restaurante.<\/p>\n<figure id=\"attachment_7083\" aria-describedby=\"caption-attachment-7083\" style=\"width: 496px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/BROOKLYN-BOWL.jpg\"><img decoding=\"async\" class=\"wp-image-7083  \" alt=\"BROOKLYN BOWL\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/BROOKLYN-BOWL.jpg\" width=\"496\" height=\"353\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/BROOKLYN-BOWL.jpg 620w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/BROOKLYN-BOWL-300x213.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><figcaption id=\"caption-attachment-7083\" class=\"wp-caption-text\">\u00abOK Google\u00bb en una bola de una bolera<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">\u201c<\/span><strong style=\"line-height: 1.5em;\">Ok Google<\/strong><span style=\"line-height: 1.5em;\">\u201d, la palabra m\u00e1gica que hay que utilizar para activar su buscador m\u00f3vil por voz, es la frase que han decidido usar para la campa\u00f1a. Esta frase no es \u201cnatural\u201d \u00a0pero supone ya, en millones de dispositivos, la activaci\u00f3n de comandos de voz, ya sea utilizando las Google Glass, un<\/span><strong style=\"line-height: 1.5em;\"> Android Wear<\/strong><span style=\"line-height: 1.5em;\"> (ya a la venta en Espa\u00f1a y para los cuales este comando de voz es <\/span><span style=\"line-height: 1.5em;\">pr\u00e1cticamente b\u00e1sico) o simplemente un <\/span><strong style=\"line-height: 1.5em;\">Smartphone<\/strong><span style=\"line-height: 1.5em;\"> con la app instalada. Su elecci\u00f3n est\u00e1 claro que obedece a una estrategia de Google para que nos acostumbremos a ella y la integremos en <\/span><strong style=\"line-height: 1.5em;\">nuestro vocabulario diario<\/strong><span style=\"line-height: 1.5em;\">, ya que de ello depende el futuro de algunos de sus proyectos emblem\u00e1ticos.<\/span><\/p>\n<figure id=\"attachment_7082\" aria-describedby=\"caption-attachment-7082\" style=\"width: 496px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/CAFE-REGGIO.jpg\"><img decoding=\"async\" class=\" wp-image-7082   \" alt=\"CAFE REGGIO\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/CAFE-REGGIO.jpg\" width=\"496\" height=\"356\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/CAFE-REGGIO.jpg 620w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/CAFE-REGGIO-300x215.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><figcaption id=\"caption-attachment-7082\" class=\"wp-caption-text\">\u00abOK Google\u00bb en una taza de caf\u00e9<\/figcaption><\/figure>\n<p>La campa\u00f1a es obra de la <strong>agencia 72andSunny<\/strong> y para llevar\u00a0 a cabo esta campa\u00f1a han tenido que colaborar con <strong>multitud de negocios<\/strong> que se han prestado a alojar los anuncios en sus paredes, fachadas o mobiliario. Una iniciativa curiosa y ambiciosa que pretende despertar la curiosidad y hacer la <strong>ciudad un poco m\u00e1s divertida.<\/strong><\/p>\n<figure id=\"attachment_7079\" aria-describedby=\"caption-attachment-7079\" style=\"width: 502px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/ICE-CREAM-TRUCK.jpg\"><img decoding=\"async\" class=\" wp-image-7079  \" alt=\"ICE CREAM TRUCK\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/ICE-CREAM-TRUCK.jpg\" width=\"502\" height=\"268\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/ICE-CREAM-TRUCK.jpg 620w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/ICE-CREAM-TRUCK-300x160.jpg 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><figcaption id=\"caption-attachment-7079\" class=\"wp-caption-text\">\u00abOK Google\u00bb en una furgoneta de helados<\/figcaption><\/figure>\n<p><strong>Fuentes<\/strong>:\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.lacriaturacreativa.com\">www.lacriaturacreativa.com<\/a><\/span>,\u00a0<a href=\"http:\/\/www.elandroidelibre.com\"><span style=\"text-decoration: underline;\">www.elandroidelibre.com<\/span><\/a>,\u00a0<a href=\"http:\/\/support.google.com\"><span style=\"text-decoration: underline;\">support.google.com<\/span><\/a>,<\/p>\n<p><a href=\"http:\/\/www.xatakandroid.com\"><span style=\"text-decoration: underline;\">www.xatakandroid.com<\/span><\/a>,\u00a0<a href=\"http:\/\/www.infobae.com\"><span style=\"text-decoration: underline;\">www.infobae.com<\/span><\/a>,\u00a0<a href=\"http:\/\/andro4all.com\"><span style=\"text-decoration: underline;\">andro4all.com<\/span><\/a>,\u00a0<a href=\"http:\/\/www.abc.es\"><span style=\"text-decoration: underline;\">www.abc.es<\/span><\/a>,<\/p>\n<p><a href=\"http:\/\/www.20minutos.es\"><span style=\"text-decoration: underline;\">www.20minutos.es<\/span><\/a>,\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.72andsunny.com\">www.72andsunny.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abOK Google\u00ab: palabra \u00abm\u00e1gica\u00bb con la que puedes utilizar la voz en la aplicaci\u00f3n Google o en Chrome, para realizar acciones como realizar b\u00fasquedas, obtener indicaciones o crear recordatorios o notas. La \u00faltima versi\u00f3n disponible en Play Store, Google Search 3.15, \u00a0ya incorpora la funci\u00f3n de \u201cOK, Google\u201d y adem\u00e1s en castellano. Efectivamente, desde comienzos <\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,72,74],"tags":[152,159,368,487,496,559,597,689],"class_list":["post-7078","post","type-post","status-publish","format-standard","hentry","category-internet","category-moviles","category-noticias-opinion","tag-busqueda","tag-campana","tag-google","tag-new-york","tag-ok-google","tag-publicidad","tag-search","tag-voz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OK Google - e-SORT<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de publicidad &quot;OK Google&quot; del buscador por voz en locales de Nueva York\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-sort.net\/blog\/ok-google-campana-publicidad-nueva-york\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OK Google - e-SORT\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1a de publicidad &quot;OK Google&quot; del buscador por voz en locales de Nueva York\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-sort.net\/blog\/ok-google-campana-publicidad-nueva-york\/\" \/>\n<meta property=\"og:site_name\" content=\"e-SORT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eSORT\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-15T15:06:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2014\/10\/BROOKLYN-BOWL.jpg\" \/>\n<meta name=\"author\" content=\"Angel J. 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