{"id":6514,"date":"2014-01-23T10:29:44","date_gmt":"2014-01-23T09:29:44","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=6514"},"modified":"2026-04-17T12:37:38","modified_gmt":"2026-04-17T10:37:38","slug":"bitly-acortador-url","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/bitly-acortador-url\/","title":{"rendered":"Bitly, su poder proviene de rastrearte"},"content":{"rendered":"

\"cab1\"<\/a>Bitly<\/strong>, al igual que Goo y Ow son empresas que ofrecen un servicio gratuito de acortamiento de urls<\/strong>. Est\u00e1s empresas se popularizaron con redes sociales como Twiter<\/a> d\u00f3nde los 140 caracteres que tienes para comentar algo se quedan escasos si pegas urls enormes en el twitt.<\/p>\n

Por ejemplo,\u00a0 si escribes la url: https:\/\/www.e-sort.net\/blog\/index.php\/2014\/01\/08\/como-compartir-tu-wi-fi-en-un-codigo-qr\/<\/strong>, gastar\u00edas 88 caracteres<\/strong>, aparte de que es enorme y ensucia cualquier escrito, si antes la pasas por Bitly<\/a> te queda: http:\/\/bit.ly\/1cV6nHZ<\/a> con tan solo 22 caracteres<\/strong> y el efecto es el mismo, enlaza con el mismo post.<\/p>\n

Pero\u2026 \u00bfNo os plante\u00e1is la pregunta?:<\/p>\n

\u201c\u00bfDe qu\u00e9 viven las empresas que acortan URLs?\u201d<\/strong><\/span><\/p>\n

Nadie en estos tiempos se plantea crear una empresa, una web, un software acortador de urls, pagar unos servidores y a un equipo de trabajadores para luego regalar sus servicios.<\/p>\n

Pues bien, la rentabilidad de estas empresas est\u00e1 en venderles a terceros estad\u00edsticas detalladas y an\u00e1lisis avanzados que extrae de sus usuarios<\/strong> (sin previo aviso) y le dicen qu\u00e9 ha visitado (url a acortar) y qu\u00e9 piensa recomendar.<\/p>\n

Bilty es la empresa m\u00e1s importante en este sector y, con nada menos que 80 millones de enlaces que abrevia por d\u00eda,<\/strong> controla cuales son las urls que m\u00e1s se mueven en las redes sociales. As\u00ed que muchas empresas contratan los servicios de Bitly para saber qu\u00e9 se dice de ellas<\/strong>, cu\u00e1les son las palabras m\u00e1s habituales que se asocian a su marca cuando alguien pega un enlace en las redes sociales, y hace seguimiento en las mismas de sus acciones de marketing.<\/p>\n

\n
\"home-bitly\"<\/a>
Bajo la apariencia inofensiva, se aprovecha los datos que le pasan.<\/figcaption><\/figure>\n<\/div>\n

Pero, si te fijas…\u00a0 solo controla urls dentro de las redes sociales, \u00bfC\u00f3mo sabe tanto? \u00bfC\u00f3mo sabe lo que ocurre fuera de las redes sociales?<\/strong> \u00bfO si pinchan o no en el link recomendado? Aqu\u00ed es donde entra en juego la gran empresa con la que se ha aliado Bitly: VeriSign.<\/strong><\/p>\n

\"verisign-logo\"<\/a>
\nVeriSign<\/a> es un gigante norteamericano es el que se encarga de que cuando escribimos una url terminada en .com, .net, .tv, .name, .cc<\/strong> entre otros (e.j.: e-sort.net<\/a>) VeriSign le devuelve al ordenador la direcci\u00f3n del servidor donde est\u00e1 alojada la web que buscamos, para que la podamos ver.<\/p>\n

Esto es algo que hace 50.000 millones de veces al d\u00eda<\/strong>. Esa posici\u00f3n de \u201cagente de tr\u00e1fico\u201d<\/strong> convierte a VeriSign en un testigo privilegiado de lo que pasa en la red<\/strong>, y adem\u00e1s cubre ese otro sector al que no llega Bitly. La sofisticaci\u00f3n de los seguimientos que se realiza esta alianza llega al punto de medir la velocidad de los clics, el perfil del usuario\u2026 y m\u00e1s detalles que no querr\u00e1s saber.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bitly, al igual que Goo y Ow son empresas que ofrecen un servicio gratuito de acortamiento de urls. Est\u00e1s empresas se popularizaron con redes sociales como Twiter d\u00f3nde los 140 caracteres que tienes para comentar algo se quedan escasos si pegas urls enormes en el twitt. Por ejemplo,\u00a0 si escribes la url: https:\/\/www.e-sort.net\/blog\/index.php\/2014\/01\/08\/como-compartir-tu-wi-fi-en-un-codigo-qr\/, gastar\u00edas 88 <\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[88,136],"class_list":["post-6514","post","type-post","status-publish","format-standard","hentry","category-marketing-internet","tag-acortador-urls","tag-bitly"],"acf":[],"yoast_head":"\nBitly, su poder proviene de rastrearte<\/title>\n<meta name=\"description\" content=\"\u201c\u00bfDe qu\u00e9 vive Bitly?\u201d Nadie crea una empresa, una web, un software acortador de urls, pagar servidores y trabajadores para luego regalar sus servicios...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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