{"id":4961,"date":"2013-03-15T09:59:04","date_gmt":"2013-03-15T08:59:04","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=4961"},"modified":"2023-10-27T19:01:28","modified_gmt":"2023-10-27T17:01:28","slug":"pinterest-lanza-su-web-analytics","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/pinterest-lanza-su-web-analytics\/","title":{"rendered":"Pinterest lanza su Web Analytics"},"content":{"rendered":"

\"\"<\/a>Pinterest<\/strong> se ha convertido en la tercera red social<\/strong> m\u00e1s visitada en Estados Unidos,\u00a0 por detr\u00e1s de Twitter y casi doblando las visitas de Google +, ocupa adem\u00e1s la posici\u00f3n 47 en el ranking Alexa<\/a><\/strong> de p\u00e1ginas m\u00e1s visitadas del mundo.<\/p>\n

Esta innovadora red social basada en im\u00e1genes, es una de las redes sociales del momento<\/strong>, con 28 millones de usuarios y 11 millones de pines por semana.<\/p>\n

El\u00a0 pasado martes 12 de marzo, Pinterest lanz\u00f3 \u00abPinterest Web Analytics<\/a><\/strong>\u00ab. Se trata de una nueva herramienta que permite a los usuarios medir el tr\u00e1fico que reciben.<\/p>\n

\u00bfPor qu\u00e9 es tan interesante?<\/strong><\/div>\n

A todos nos gusta saber el alcance y la influencia que tenemos. Pero esta nueva funcionalidad resulta especialmente \u00fatil para el marketing de empresas<\/strong><\/a>.<\/p>\n

Desde hace algunas semanas es posible crear en Pinterest un perfil de empresa<\/strong> donde puedes publicar y ofertar los productos a partir una fotograf\u00eda y una breve descripci\u00f3n, convirti\u00e9ndose as\u00ed en escaparate de muchos negocios<\/strong>. Con Web Analytics, podr\u00e1s saber qu\u00e9 es lo que m\u00e1s le gusta a la gente<\/strong>, qu\u00e9 tipo de p\u00fablico<\/strong> es quien nos pinea, c\u00f3mo interact\u00faan y qu\u00e9 alcance tiene nuestro negocio<\/strong>.<\/p>\n

[youtube http:\/\/youtu.be\/hj_FIhba7wc]<\/p>\n

\u00bfC\u00f3mo empezar a utilizarlo?<\/strong><\/div>\n

S\u00f3lo est\u00e1 disponible para cuentas de negocios (Pinterest for Business<\/strong><\/a>).<\/p>\n

Si te interesa poder utilizarlo date prisa porqu\u00e9 de momento es totalmente gratuito<\/strong>. Activarlo es muy f\u00e1cil, debes tener tu cuenta de empresa correctamente vericada<\/strong> (La cuenta se verifica en 3 sencillos pasos)\u00a0ya que es necesario que previamente hayas incluido el bot\u00f3n de pinear en los art\u00edculos de tu web.<\/p>\n

Una vez que tu sitio web est\u00e9 verificado, ve al men\u00fa, de arriba a la derecha y haz click en Analytics<\/strong>. (S\u00f3lo ver\u00e1s esta opci\u00f3n si tienes tu cuenta de Pinterest en Ingl\u00e9s) Y Listo. Ahora que est\u00e1 activado podr\u00e1s ver los movimientos y estad\u00edsticas de tu cuenta<\/strong>.<\/p>\n

\"\"<\/a>
Fuente: pinterest.com<\/figcaption><\/figure>\n
Una apuesta interesante<\/strong><\/div>\n

Est\u00e1 herramienta es s\u00f3lo el comienzo de un proyecto m\u00e1s ambicioso. La compa\u00f1\u00eda ha prometido m\u00e1s herramientas orientadas a los negocios que ser\u00e1n presentadas a lo largo de 2013,<\/strong> y que esta vez s\u00ed tendr\u00e1 un coste para las empresas que quieran participar.<\/p>\n

Hoy en d\u00eda, que no se entiende el marketing sin las nuevas tecnolog\u00edas Pinterest es una excelente apuesta para hacer crecer tu negocio.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pinterest se ha convertido en la tercera red social m\u00e1s visitada en Estados Unidos,\u00a0 por detr\u00e1s de Twitter y casi doblando las visitas de Google +, ocupa adem\u00e1s la posici\u00f3n 47 en el ranking Alexa de p\u00e1ginas m\u00e1s visitadas del mundo. Esta innovadora red social basada en im\u00e1genes, es una de las redes sociales del <\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[528],"class_list":["post-4961","post","type-post","status-publish","format-standard","hentry","category-redes-sociales","tag-pinterest"],"acf":[],"yoast_head":"\nPinterest lanza su Web Analytics - e-SORT dise\u00f1o web<\/title>\n<meta name=\"description\" content=\"ste pasado martes 12, Pinterest lanz\u00f3 "Pinterest Web Analytics". 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