{"id":4725,"date":"2013-02-06T09:00:01","date_gmt":"2013-02-06T08:00:01","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=4725"},"modified":"2013-02-06T09:00:01","modified_gmt":"2013-02-06T08:00:01","slug":"google-shopping-pla","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/","title":{"rendered":"Google Shopping PLA"},"content":{"rendered":"<p><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo.jpg\"><img decoding=\"async\" class=\"alignleft  wp-image-4729\" title=\"Google Shopping\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg\" alt=\"\" width=\"134\" height=\"129\" \/><\/a>Para empezar a hablar de Shopping PLA (Product Listing Ads) deberemos previamente hacer una breve introducci\u00f3n a <strong>Google Shopping<\/strong> y a <strong>AdWords<\/strong>, ya que la mezcla de estos resulta en el <strong>Shopping PLA<\/strong>.<\/p>\n<p><strong><a title=\"ejemplo b\u00fasqueda en Google Shopping\" href=\"http:\/\/www.google.es\/search?hl=es&amp;tbm=shop&amp;q=zapatos+converse&amp;oq=zapatos+converse&amp;gs_l=products-cc.3...164768.167647.0.168000.16.7.0.9.9.0.228.818.3j3j1.7.0...0.0...1ac.1.QdVgvPqhPso#q=zapatillas+all+star&amp;hl=es&amp;tbo=d&amp;source=lnms&amp;tbm=shop&amp;sa=X&amp;ei=Y9UPUYDDJcOk0QXqjYDoCg&amp;ved=0CAkQ_AUoAA&amp;bav=on.2,or.r_gc.r_pw.r_qf.&amp;fp=27c31343df164bb5&amp;biw=1280&amp;bih=681\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a><\/strong> permite buscar y comparar productos de una manera eficiente gracias a la potencia de su motor de b\u00fasqueda.\u00a0 Permite hacer b\u00fasquedas filtrando por precio, gastos de env\u00edo gratuitos, por establecimientos&#8230; entre otras muchas opciones. No se trata por tanto de una tienda virtual, sino que es simplemente una <strong>herramienta para buscar y comparar productos<\/strong>.<\/p>\n<p>Mientras que <strong>AdWords<\/strong> es un servicio para que las <strong>empresas<\/strong> accedan <strong>a nuevos clientes<\/strong>, mediante <strong>anuncios <\/strong>que aparecen en las b\u00fasquedas de Google. Este anuncio <strong>aparece en el preciso momento que un usuario busque contenido relacionado<\/strong>, de manera que pueda sentirse atra\u00eddo con lo que una empresa pueda ofrecer. Esta herramienta tiene un <strong>coste por clik<\/strong>, por lo que cada click que hagan en el anuncio se tarificar\u00e1 dependiendo de las condiciones con las que se haya contratado el servicio.<\/p>\n<p>Por tanto, de la fusi\u00f3n de estos dos servicios (Shoppping y AdWords), surge\u00a0<strong>Shopping PLA<\/strong>, un nuevo modelo de negocio donde \u00fanicamente aquellos que paguen aparecer\u00e1n en los resultados de b\u00fasqueda. Est\u00e1 empezando a cobrar importancia en el mercado espa\u00f1ol. Tiene ciertas<strong>\u00a0similitudes con el antiguo servicio de Google Shopping<\/strong>, pero con mejoras para facilitar la b\u00fasqueda. Sin embargo la contrataci\u00f3n de Shopping PLA no garantiza en ning\u00fan caso un posicionamiento espec\u00edfico, el cual se har\u00e1 seg\u00fan la relevancia del anuncio y de su precio. En cuanto a Adwords, la principal diferencia es que<strong>\u00a0las b\u00fasquedas no se basan en palabras clave sino en productos<\/strong>.<\/p>\n<figure id=\"attachment_4730\" aria-describedby=\"caption-attachment-4730\" style=\"width: 507px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/3.png\"><img decoding=\"async\" class=\" wp-image-4730\" title=\"Google Product Listing Ads\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/3.png\" alt=\"\" width=\"507\" height=\"285\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/3.png 640w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/3-300x169.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/a><figcaption id=\"caption-attachment-4730\" class=\"wp-caption-text\">Fuente: www.ciboost.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Otro factor muy a tener en cuenta es la<strong> informaci\u00f3n que la empresa proporciona<\/strong> a Shopping PLA a trav\u00e9s del <strong>Google Merchant Center<\/strong>. La informaci\u00f3n debe ser lo m\u00e1s completa y precisa posible para que el servicio posicione los productos correctamente. Se trata de un servicio que requiere una atenci\u00f3n en todo momento para que los productos de tu empresa se tengan en cuenta en la b\u00fasqueda.<\/p>\n<figure id=\"attachment_4731\" aria-describedby=\"caption-attachment-4731\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/marin_pla_1-blog-full.jpg\"><img decoding=\"async\" class=\" wp-image-4731\" title=\"Google Shopping\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/marin_pla_1-blog-full.jpg\" alt=\"\" width=\"510\" height=\"299\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/marin_pla_1-blog-full.jpg 615w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/marin_pla_1-blog-full-300x176.jpg 300w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/marin_pla_1-blog-full-510x300.jpg 510w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><figcaption id=\"caption-attachment-4731\" class=\"wp-caption-text\">Fuente: econsultancy.com<\/figcaption><\/figure>\n<p><strong>Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web<\/strong>, pero esta vez de productos. Surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad. Ya se hablan de aumentos considerables en la venta de productos pero todav\u00eda es muy pronto para saber c\u00f3mo se comportar\u00e1 en el mercado espa\u00f1ol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para empezar a hablar de Shopping PLA (Product Listing Ads) deberemos previamente hacer una breve introducci\u00f3n a Google Shopping y a AdWords, ya que la mezcla de estos resulta en el Shopping PLA. Google Shopping permite buscar y comparar productos de una manera eficiente gracias a la potencia de su motor de b\u00fasqueda.\u00a0 Permite hacer <\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,68,70,71,74],"tags":[368,378],"class_list":["post-4725","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico-e-commerce","category-ecm-cms","category-internet","category-marketing-internet","category-noticias-opinion","tag-google","tag-google-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping PLA - e-SORT dise\u00f1o web<\/title>\n<meta name=\"description\" content=\"Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web, pero esta vez de productos. Shopping PLA (Product Listing Ads) surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping PLA - e-SORT dise\u00f1o web\" \/>\n<meta property=\"og:description\" content=\"Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web, pero esta vez de productos. Shopping PLA (Product Listing Ads) surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/\" \/>\n<meta property=\"og:site_name\" content=\"e-SORT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eSORT\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-06T08:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Eva Pazos Garc\u00eda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@esortnet\" \/>\n<meta name=\"twitter:site\" content=\"@esortnet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Pazos Garc\u00eda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/\"},\"author\":{\"name\":\"Eva Pazos Garc\u00eda\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#\\\/schema\\\/person\\\/bfba32b962f1d2ae54d0de7ae47df4b8\"},\"headline\":\"Google Shopping PLA\",\"datePublished\":\"2013-02-06T08:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/logo-150x150.jpg\",\"keywords\":[\"google\",\"Google Shopping\"],\"articleSection\":[\"Comercio Electr\u00f3nico \\\/ e-Commerce\",\"Enterprise Content Management (ECM)\",\"Internet\",\"Marketing Internet \\\/ SEO \\\/ GEO\",\"Noticias \\\/ art\u00edculos de opini\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/\",\"name\":\"Google Shopping PLA - e-SORT dise\u00f1o web\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/logo-150x150.jpg\",\"datePublished\":\"2013-02-06T08:00:01+00:00\",\"description\":\"Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web, pero esta vez de productos. Shopping PLA (Product Listing Ads) surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/logo-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/logo-150x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/google-shopping-pla\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.e-sort.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Shopping PLA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#website\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/\",\"name\":\"e-SORT\",\"description\":\"Empresa dise\u00f1o y desarrollo web\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.e-sort.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#organization\",\"name\":\"e-SORT (Soluciones de Organizaci\u00f3n en T.I., S.L.)\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/diseno_desarrollo_web-eSORT.jpg\",\"contentUrl\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/diseno_desarrollo_web-eSORT.jpg\",\"width\":515,\"height\":176,\"caption\":\"e-SORT (Soluciones de Organizaci\u00f3n en T.I., S.L.)\"},\"image\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/eSORT\",\"https:\\\/\\\/x.com\\\/esortnet\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#\\\/schema\\\/person\\\/bfba32b962f1d2ae54d0de7ae47df4b8\",\"name\":\"Eva Pazos Garc\u00eda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/litespeed\\\/avatar\\\/e80120e5211949a2ea79308ca7a7aa34.jpg?ver=1781690409\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/litespeed\\\/avatar\\\/e80120e5211949a2ea79308ca7a7aa34.jpg?ver=1781690409\",\"contentUrl\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/litespeed\\\/avatar\\\/e80120e5211949a2ea79308ca7a7aa34.jpg?ver=1781690409\",\"caption\":\"Eva Pazos Garc\u00eda\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Shopping PLA - e-SORT dise\u00f1o web","description":"Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web, pero esta vez de productos. Shopping PLA (Product Listing Ads) surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/","og_locale":"es_ES","og_type":"article","og_title":"Google Shopping PLA - e-SORT dise\u00f1o web","og_description":"Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web, pero esta vez de productos. Shopping PLA (Product Listing Ads) surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad","og_url":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/","og_site_name":"e-SORT","article_publisher":"https:\/\/www.facebook.com\/eSORT","article_published_time":"2013-02-06T08:00:01+00:00","og_image":[{"url":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg","type":"","width":"","height":""}],"author":"Eva Pazos Garc\u00eda","twitter_card":"summary_large_image","twitter_creator":"@esortnet","twitter_site":"@esortnet","twitter_misc":{"Escrito por":"Eva Pazos Garc\u00eda","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#article","isPartOf":{"@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/"},"author":{"name":"Eva Pazos Garc\u00eda","@id":"https:\/\/www.e-sort.net\/#\/schema\/person\/bfba32b962f1d2ae54d0de7ae47df4b8"},"headline":"Google Shopping PLA","datePublished":"2013-02-06T08:00:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/"},"wordCount":465,"commentCount":0,"publisher":{"@id":"https:\/\/www.e-sort.net\/#organization"},"image":{"@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg","keywords":["google","Google Shopping"],"articleSection":["Comercio Electr\u00f3nico \/ e-Commerce","Enterprise Content Management (ECM)","Internet","Marketing Internet \/ SEO \/ GEO","Noticias \/ art\u00edculos de opini\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/","url":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/","name":"Google Shopping PLA - e-SORT dise\u00f1o web","isPartOf":{"@id":"https:\/\/www.e-sort.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#primaryimage"},"image":{"@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg","datePublished":"2013-02-06T08:00:01+00:00","description":"Google ha vuelto a revolucionar una vez m\u00e1s las b\u00fasquedas en la web, pero esta vez de productos. Shopping PLA (Product Listing Ads) surge no solo para que las empresas incrementen sus ventas, sino tambi\u00e9n para mejorar la experiencia del usuario con una informaci\u00f3n de m\u00e1s calidad","breadcrumb":{"@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#primaryimage","url":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg","contentUrl":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2013\/02\/logo-150x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.e-sort.net\/blog\/google-shopping-pla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.e-sort.net\/"},{"@type":"ListItem","position":2,"name":"Google Shopping PLA"}]},{"@type":"WebSite","@id":"https:\/\/www.e-sort.net\/#website","url":"https:\/\/www.e-sort.net\/","name":"e-SORT","description":"Empresa dise\u00f1o y desarrollo web","publisher":{"@id":"https:\/\/www.e-sort.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.e-sort.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.e-sort.net\/#organization","name":"e-SORT (Soluciones de Organizaci\u00f3n en T.I., S.L.)","url":"https:\/\/www.e-sort.net\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.e-sort.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2022\/06\/diseno_desarrollo_web-eSORT.jpg","contentUrl":"https:\/\/www.e-sort.net\/wp-content\/uploads\/2022\/06\/diseno_desarrollo_web-eSORT.jpg","width":515,"height":176,"caption":"e-SORT (Soluciones de Organizaci\u00f3n en T.I., S.L.)"},"image":{"@id":"https:\/\/www.e-sort.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/eSORT","https:\/\/x.com\/esortnet"]},{"@type":"Person","@id":"https:\/\/www.e-sort.net\/#\/schema\/person\/bfba32b962f1d2ae54d0de7ae47df4b8","name":"Eva Pazos Garc\u00eda","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.e-sort.net\/wp-content\/litespeed\/avatar\/e80120e5211949a2ea79308ca7a7aa34.jpg?ver=1781690409","url":"https:\/\/www.e-sort.net\/wp-content\/litespeed\/avatar\/e80120e5211949a2ea79308ca7a7aa34.jpg?ver=1781690409","contentUrl":"https:\/\/www.e-sort.net\/wp-content\/litespeed\/avatar\/e80120e5211949a2ea79308ca7a7aa34.jpg?ver=1781690409","caption":"Eva Pazos Garc\u00eda"}}]}},"_links":{"self":[{"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/posts\/4725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/comments?post=4725"}],"version-history":[{"count":0,"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/posts\/4725\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/media?parent=4725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/categories?post=4725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.e-sort.net\/wp-json\/wp\/v2\/tags?post=4725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}