{"id":220,"date":"2010-03-23T17:14:23","date_gmt":"2010-03-23T16:14:23","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=220"},"modified":"2010-03-23T17:14:23","modified_gmt":"2010-03-23T16:14:23","slug":"croutsourcing-o-crowdsourcing-todo-el-mundo-esta-invitado","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/croutsourcing-o-crowdsourcing-todo-el-mundo-esta-invitado\/","title":{"rendered":"Croutsourcing o crowdsourcing, \u00a1todo el mundo est\u00e1 invitado!"},"content":{"rendered":"<p>La actividad referida como <strong>croutsourcing o crowdsourcing<\/strong>, se refiere a todo trabajo cuyo desarrollo <strong>se origina (sourcing) por un gran n\u00famero de personas (crowd),<\/strong> ubicadas en cualquier parte del globo, desconocidas entre s\u00ed, trabajando a veces de manera colaborativa, a veces en competencia, pero que buscan al final <strong>dar respuesta a un \u00fanico problema<\/strong>. No es necesario que estas personas sean expertas del tema a tratar, <strong>basta con el entusiasmo de la masa<\/strong>. Sin embargo, <strong>s\u00ed es imprescindible un gran sistema de comunicaci\u00f3n e intercambio de ideas<\/strong>, que supla la falta de conocimiento.<\/p>\n<p><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2010\/03\/crowd1.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-227\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2010\/03\/crowd1-242x300.jpg\" alt=\"\" width=\"242\" height=\"300\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2010\/03\/crowd1-242x300.jpg 242w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2010\/03\/crowd1.jpg 248w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/a><\/p>\n<p>Bajo estos par\u00e1metros, evidentemente el medio ideal en el que se desarrolla el crowdsourcing es <strong>la Web<\/strong><strong>, en su vertiente m\u00e1s puramente 2.0<\/strong>.<\/p>\n<p>Desde el estallido de las redes sociales <strong>el deseo, parece ser que innato y perentorio, de todos por compartir<\/strong> ideas, pensamientos, etc con el resto del mundo ha favorecido, en una vuelta de tuerca m\u00e1s, la aparici\u00f3n de este tipo de actividad. As\u00ed, ya no basta con comentar opiniones, fotos o aficiones. <strong>Ahora se trata de trabajar para un objetivo com\u00fan<\/strong>, lo cual lo hace <strong>a\u00fan m\u00e1s atractivo<\/strong> si cabe que las propias redes sociales.<\/p>\n<p>Como se ha comentado, esta actividad puede surgir por la publicaci\u00f3n de una empresa o particular de una necesidad, en cuyo caso la soluci\u00f3n estar\u00e1 generalmente recompensada y los que respondan a la llamada competir\u00e1n entre ellos por dar con la soluci\u00f3n.<\/p>\n<p>Sin embargo, en otros \u00e1mbitos, como por ejemplo el del <strong>marketing o la informaci\u00f3n, el croutsourcing se refiere m\u00e1s a c\u00f3mo una serie de personas no relacionadas profesionalmente con los medios, pueden aportar todos ellos su granito de arena.<\/strong><\/p>\n<p>As\u00ed, a la hora de cubrir una noticia, cualquier persona an\u00f3nima puede convertirse en reportero, enviando comentarios, im\u00e1genes o v\u00eddeos tomados en el lugar de la noticia. Gracias a la Web, <strong>estar casualmente en \u201cel meollo\u201d de un asunto nos puede convertir en el centro de atenci\u00f3n<\/strong> si nuestra aportaci\u00f3n, aunque amateur, a\u00f1ade una visi\u00f3n mucho m\u00e1s cercana y realista de la noticia. No es necesario formaci\u00f3n o conocimientos previos. <strong>Se premia la naturalidad<\/strong>, tal vez en contraste con el formalismo del periodismo tradicional. Las aportaciones ser\u00e1n breves, pero si juntamos muchas, la perspectiva obtenida del hecho cubierto ser\u00e1 mucho mayor.<\/p>\n<p>Es por ello que ya <strong>muchos medios digitales invitan a sus lectores a participar activamente en las noticias<\/strong>. <strong>Esto atrae finalmente hacia sus p\u00e1ginas no s\u00f3lo al reportero ocasional, sino a toda su red de conocidos<\/strong>, entre los que har\u00e1 publicidad gratuita, as\u00ed como a multitud de curiosos que desean ver la noticia casi como si la viviesen en primera persona.<\/p>\n<p>Todo esto tiene un riesgo, y es la \u201ctrivializaci\u00f3n\u201d de la informaci\u00f3n. <strong>Si cualquiera puede, \u00bfde qu\u00e9 vale la actividad de los profesionales?<\/strong>. Realmente, se trata de acciones complementarias. Sin un marco general y una l\u00ednea que gu\u00ede las aportaciones, <strong>el crowd se limitar\u00eda a ser un bombardeo ca\u00f3tico de contenidos<\/strong>, que no de informaci\u00f3n real.<\/p>\n<p>En definitiva, \u00a0<strong>se trata de crear una sinergia<\/strong>, que puede dar y de hecho est\u00e1 ya dando excelentes resultados.<\/p>\n<address>Alberto Martin<br \/>\n<\/address>\n","protected":false},"excerpt":{"rendered":"<p>La actividad referida como croutsourcing o crowdsourcing, se refiere a todo trabajo cuyo desarrollo se origina (sourcing) por un gran n\u00famero de personas (crowd), ubicadas en cualquier parte del globo, desconocidas entre s\u00ed, trabajando a veces de manera colaborativa, a veces en competencia, pero que buscan al final dar respuesta a un \u00fanico problema. No <\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,71],"tags":[178,224,226,521,572,694],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-gestion-de-contenidos","category-marketing-internet","tag-colaboracion","tag-croutsourcing","tag-crowdsourcing","tag-periodismo-digital","tag-redes-sociales","tag-web-2-0"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Croutsourcing o crowdsourcing, \u00a1todo el mundo est\u00e1 invitado! - e-SORT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-sort.net\/blog\/croutsourcing-o-crowdsourcing-todo-el-mundo-esta-invitado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Croutsourcing o crowdsourcing, \u00a1todo el mundo est\u00e1 invitado! - e-SORT\" \/>\n<meta property=\"og:description\" content=\"La actividad referida como croutsourcing o crowdsourcing, se refiere a todo trabajo cuyo desarrollo se origina (sourcing) por un gran n\u00famero de personas (crowd), ubicadas en cualquier parte del globo, desconocidas entre s\u00ed, trabajando a veces de manera colaborativa, a veces en competencia, pero que buscan al final dar respuesta a un \u00fanico problema. 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