{"id":1592,"date":"2011-07-20T19:29:17","date_gmt":"2011-07-20T18:29:17","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=1592"},"modified":"2011-07-20T19:29:17","modified_gmt":"2011-07-20T18:29:17","slug":"el-edgerank-de-facebook","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/el-edgerank-de-facebook\/","title":{"rendered":"El EdgeRank de Facebook"},"content":{"rendered":"<p>No todas las noticias\u00a0que escribimos\u00a0en nuestra p\u00e1gina de empresa de <a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01.png\"><img decoding=\"async\" class=\"size-thumbnail wp-image-1565 alignright\" title=\"Facebook\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01-150x150.png\" alt=\"Icono Facebook\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01-150x150.png 150w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01-300x300.png 300w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01.png 311w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>Facebook llegan a nuestros seguidores (fans), ni tampoco los comentarios de nuestra p\u00e1gina personal llegan a todos nuestros amigos.<\/p>\n<p><strong>El responsable de decidir si una noticia aparece en el muro \u00a0de<a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01.png\"><\/a> noticias\u00a0de nuestros seguidores es el algoritmo <em>EdgeRank<\/em><\/strong>, se trata de una f\u00f3rmula que genera una puntuaci\u00f3n para las noticias, bas\u00e1ndose en 3 criterios:<\/p>\n<ul>\n<li><strong>Afinidad entre <\/strong>publicador y lector: se evalua la afinidad entre quien publica una noticia y el muro del amigo o fan. En el caso de una p\u00e1gina de empresa (<em>fan page<\/em>) tendr\u00e1 en cuenta si el grado de participaci\u00f3n del fan: si \u00a0pone comentarios habitualmente en las noticias, hace \u00abme gusta\u00bb, comparte\u00bb, etc. Cuanto m\u00e1s interact\u00faa el fan con nuestra p\u00e1gina, m\u00e1s puntuacion en \u00abafinidad\u00bb tendr\u00e1n nuestras noticias.<\/li>\n<li>Peso (<strong>relevancia<\/strong>) de la noticia: una noticia con muchos comentarios y \u00abme gusta\u00bb tendr\u00e1 m\u00e1s relevancia (ser\u00e1 m\u00e1s importancia) frente a otra con pocos o ninguno ya que Facebook considera de m\u00e1s calidad una noticia en la que los fans interact\u00faan.<\/li>\n<li><strong>Antig\u00fcedad <\/strong>de la noticia: cuanto m\u00e1s tiempo haya pasado desde que se public\u00f3 la noticia y el momento en que el usuario entra en su cuenta de Facebook, menos posibilidades tenemos de que aparezca en su muro (ya sab\u00e9is que aparecen ordenadas de m\u00e1s reciente a m\u00e1s antigua).<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/07\/EdgeRankFacebook.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-1593\" title=\"EdgeRankFacebook\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/07\/EdgeRankFacebook-300x105.jpg\" alt=\"\" width=\"300\" height=\"105\" srcset=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/07\/EdgeRankFacebook-300x105.jpg 300w, https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/07\/EdgeRankFacebook.jpg 379w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Esta es la informaci\u00f3n p\u00fablica de Facebook sobre este algoritmo, probablemente tenga en cuenta m\u00e1s criterios que no facilita.<\/p>\n<p>Como resumen: <strong>tenemos que fomentar la participaci\u00f3n de nuestros seguidores (fans) en nuestra p\u00e1gina de empresa (<em>fan page<\/em>)<\/strong>, ya que as\u00ed nuestras noticias llegar\u00e1n a mayor n\u00famero de fans.<\/p>\n<p><a title=\"dise\u00f1o web\" href=\"https:\/\/www.e-sort.net\/\" target=\"_blank\" rel=\"noopener\"><em>e-SORT tu empresa de dise\u00f1o web<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No todas las noticias\u00a0que escribimos\u00a0en nuestra p\u00e1gina de empresa de Facebook llegan a nuestros seguidores (fans), ni tampoco los comentarios de nuestra p\u00e1gina personal llegan a todos nuestros amigos. El responsable de decidir si una noticia aparece en el muro \u00a0de noticias\u00a0de nuestros seguidores es el algoritmo EdgeRank, se trata de una f\u00f3rmula que genera <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[304],"class_list":["post-1592","post","type-post","status-publish","format-standard","hentry","category-redes-sociales","tag-edgerank"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El EdgeRank de Facebook - e-SORT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-sort.net\/blog\/el-edgerank-de-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El EdgeRank de Facebook - e-SORT\" \/>\n<meta property=\"og:description\" content=\"No todas las noticias\u00a0que escribimos\u00a0en nuestra p\u00e1gina de empresa de Facebook llegan a nuestros seguidores (fans), ni tampoco los comentarios de nuestra p\u00e1gina personal llegan a todos nuestros amigos. El responsable de decidir si una noticia aparece en el muro \u00a0de noticias\u00a0de nuestros seguidores es el algoritmo EdgeRank, se trata de una f\u00f3rmula que genera\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-sort.net\/blog\/el-edgerank-de-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"e-SORT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eSORT\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-20T18:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2011\/06\/FB_Azul_01-150x150.png\" \/>\n<meta name=\"author\" content=\"Mar\u00eda Jos\u00e9 G\u00f3mez Nicol\u00e1s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@esortnet\" \/>\n<meta name=\"twitter:site\" content=\"@esortnet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar\u00eda Jos\u00e9 G\u00f3mez Nicol\u00e1s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/\"},\"author\":{\"name\":\"Mar\u00eda Jos\u00e9 G\u00f3mez Nicol\u00e1s\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#\\\/schema\\\/person\\\/9c36cbe4d114f195751cb9f28ed690f4\"},\"headline\":\"El EdgeRank de Facebook\",\"datePublished\":\"2011-07-20T18:29:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/\"},\"wordCount\":310,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.e-sort.net\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/FB_Azul_01-150x150.png\",\"keywords\":[\"edgerank\"],\"articleSection\":[\"Redes sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/\",\"url\":\"https:\\\/\\\/www.e-sort.net\\\/blog\\\/el-edgerank-de-facebook\\\/\",\"name\":\"El EdgeRank de Facebook - 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