{"id":13101,"date":"2012-05-30T17:49:00","date_gmt":"2012-05-30T16:49:00","guid":{"rendered":"http:\/\/www.e-sort.net\/blog\/?p=2911"},"modified":"2012-05-30T17:49:00","modified_gmt":"2012-05-30T16:49:00","slug":"pinterest-para-las-empresas","status":"publish","type":"post","link":"https:\/\/www.e-sort.net\/blog\/pinterest-para-las-empresas\/","title":{"rendered":"Pinterest para las empresas"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2012\/05\/Pinterest_Logo.png\"><img decoding=\"async\" class=\"wp-image-2915 aligncenter\" title=\"Pinterest_Logo\" src=\"https:\/\/www.e-sort.net\/wp-content\/uploads\/2012\/05\/Pinterest_Logo-1024x259.png\" alt=\"\" width=\"337\" height=\"85\" \/><\/a><a title=\"web pinterest\" href=\"http:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\nPinterest <\/a>tiene ya casi un a\u00f1o de vida y est\u00e1 siendo un gran \u00e9xito, llegando ya a los 11 millones de usuarios al mes.<\/p>\n<p>Para las empresas, Pinterest es un buen escaparate para publicar fotograf\u00edas y v\u00eddeos de sus productos y adem\u00e1s conseguir visitas a sus webs.<\/p>\n<p>Como esta red social es relativamente novedosa en Espa\u00f1a, vamos a hacer un repaso al vocabulario utilizado en Pinterest.<\/p>\n<p><strong style=\"color: #36578f;\">Diccionario de t\u00e9rminos de Pinterest<\/strong><\/p>\n<p>Hemos utilizado algunas analog\u00edas con t\u00e9rminos de \u00a0<strong>Twitter<\/strong> para facilitar su comprensi\u00f3n.<\/p>\n<ul>\n<li><em><strong>Pin<\/strong><\/em>: similar a un <em>tuit<\/em>, es la imagen o el v\u00eddeo que compartimos en Pinterest.<\/li>\n<li><strong><em>Board<\/em><\/strong> (tablero): forma de organizar los pins en Pinterest. Tienes que ponerle un t\u00edtulo y una descripci\u00f3n sobre el tipo de pins que hay en \u00e9l.<\/li>\n<li><strong><em>Pinner<\/em><\/strong>: un usuario de Pinterest.<\/li>\n<li><strong><em>Repin<\/em><\/strong>: similar al <em>retuit<\/em>, hacer repin de una imagen o v\u00eddeo de Pinterest hace que se muestren en nuestro tablero.<\/li>\n<\/ul>\n<p><strong style=\"color: #36578f;\">Algunos consejos para empresas<\/strong><\/p>\n<p>En Pinterest <strong>no hay distinci\u00f3n entre perfiles personales y perfiles de empresa<\/strong>, como en Twitter (a diferencia de Facebook).<\/p>\n<ul>\n<li><strong>Crea el perfil para tu empresa<\/strong> en Pinterest (ojo, tienes que solicitar invitaci\u00f3n en la propia web, poniendo tu e-mail).<\/li>\n<li><strong>Crea <em>Boards<\/em><\/strong> organizados por los temas que consideres interesantes de tu negocio, si eres una editorial, podr\u00edas crear tableros por categor\u00edas: Infantil, Novela, Cocina, etc. e<strong> incluir en cada uno de ellos im\u00e1genes<\/strong> de las portadas de los libros (cada uno con su enlace correspondiente a la web). Tambi\u00e9n puedes incluir un <em>board<\/em> para compartir fotos que te gusten de otros sitios.<\/li>\n<li><strong>Consigue seguidores de tu perfil en Pinterest<\/strong> incluyendo un bot\u00f3n de \u00abs\u00edguenos en Pinterest\u00bb en tu web, igual que haces con Facebook y Twitter.<\/li>\n<li><strong>Instala el bot\u00f3n \u00abPin-it\u00bb en tu navegador<\/strong>, para facilitarte la publicaci\u00f3n de las fotos de tu web en Pinterest.<\/li>\n<li><strong>Incluye un bot\u00f3n \u00abPin-it\u00bb en tu web<\/strong>, en cada ficha de producto (si tus productos tienen im\u00e1genes). Si tienes tienda on-line, personaliza el bot\u00f3n para que incluya el precio (de momento en d\u00f3lares) para que puedan buscarse tus productos en la opci\u00f3n \u00abGifts\u00bb.<\/li>\n<li>Si creas <strong>banners<\/strong> para tus promociones y ofertas, s\u00fabelos a tu Pinterest.<\/li>\n<li>Siempre que subas una foto, incluye el enlace a la web correspondiente, para generar visitantes.<\/li>\n<li><span style=\"text-decoration: underline;\">Si tienes un blog:<\/span> \u00a0incluye ilustraciones bonitas (hechas a medida, no copiadas) en tus art\u00edculos para que puedas subirlas a tu Pinterest (y pon tambi\u00e9n el bot\u00f3n \u00abpin-it\u00bb en el blog para que tus visitantes puedan pinear las fotos de los art\u00edculos y generar tr\u00e1fico a tu blog).<\/li>\n<\/ul>\n<p>Estos son solo algunos consejos (nosotros tambi\u00e9n estamos empezando en Pinterest), vuestras sugerencias y comentarios ser\u00e1n bienvenidos. \u00a1S\u00edguenos en <a title=\"e-SORT en Pinterest\" href=\"http:\/\/www.pinterest.com\/esort\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest tiene ya casi un a\u00f1o de vida y est\u00e1 siendo un gran \u00e9xito, llegando ya a los 11 millones de usuarios al mes. Para las empresas, Pinterest es un buen escaparate para publicar fotograf\u00edas y v\u00eddeos de sus productos y adem\u00e1s conseguir visitas a sus webs. Como esta red social es relativamente novedosa en <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[528],"class_list":["post-13101","post","type-post","status-publish","format-standard","hentry","category-redes-sociales","tag-pinterest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest para las empresas - e-SORT<\/title>\n<meta name=\"description\" content=\"Consejos para empresas que quieran usar Pinterest para promocionar sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-sort.net\/blog\/pinterest-para-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest para las empresas - 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